W SONGS GOES BEYOND SYNC

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W SONGS GOES BEYOND SYNC

11/12/19

London band Stereo Honey are the first act to sign a long term publishing deal with W Songs, the in-house publishing arm of Warner Music U.K.'s sync team. The agreement expands upon their distribution deal with ADA and will see Warner offer sync opportunities as well as access to marketing, distribution, and other resources within the major's global network.

“Our relationship will allow us to work with them on sync but also help them grow and develop as artists,” said Tim Miles, VP of Sync at Warner Music U.K. “Sync has become an incredibly important part of the music business. For us to be able to adapt, evolve and be nimble enough to create bespoke deals like this only adds to value that Warner Music can offer artists.”

W Songs has traditionally offered short-term deals, typically three to six months, with a heavy focus on securing sync placements.