Taylor Swift’s Lover (Virgin EMI) shifted 53k combined chart sales to claim her fourth U.K. Official Albums #1, making her the first female artist to land four chart-topping albums this decade in the U.K.
Lover’s sales in Blighty were made up of 27m track streams, 24k physical sales and 11k downloads. The first-week number is down significantly from predecessor Reputation, which shifted 84k across its first seven days, as well as 1989 (90k) and Red (61k). That's at least in part to do with declining album sales overall. For context, Ed Sheeran holds this year’s fastest-selling album title so far with No.6 Collaborations Project, which shifted 125k first week.
Swift is one of only seven acts with four chart-topping albums this decade in the U.K.— Michael Bublé, One Direction, Robbie Williams, Olly Murs, Eminem and Sheeran are the others.
