Quantcast
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

TOP 100 WEEKLY MARKETSHARE:
’21-GUN SALUTE
Hotter than July (1/25a)
CHART FINAL:
REPUBLIC OF MORGAN
Morgan garages a #1. (1/25a)
STREAMING SONGS: OLIVIA CRUISES TO #1
Talk about an overnight sensation... (1/25a)
RAINMAKERS:
JULIE SWIDLER
Prefers the original U.K. version of Rubber Soul (1/25a)
BLACK HISTORY MONTH: FREEDOM NOW, AND OTHER JAMS
A special issue on the impact of jazz. (1/25a)
RAINMAKERS
Bring your umbrella.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
HOW TO FIND 11,780 VOTES
It's the way all the biggest mob bosses did it.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
Blighty Beat
BRITS UP ON DIGITAL, DOWN ON TV
2/28/19

The BRIT Awards ceremony on 2/20 had its highest online view count ever, with the YouTube live stream up 160% to 3.98m views. The TV broadcast, however, dipped by 900k to reach its lowest audience since 2006. 

The international YouTube broadcast added an additional 2.45m views on 2018’s figure, recording the highest viewing number since the show began live streaming in 2014.

Those tuning into British TV channel ITV reached 4.5m. It was the most-watched program for 16- to 34-year-olds this year with a 42% share of that age group.

All BRITs social accounts rose 12%, up to 3.37m from 3m thanks to a robust digital campaign that included the YT live stream, an online after-party, influencer program, Facebook red carpet live stream (5.9m views across five days), campaigns on Instagram (story views up 46% YoY) and Twitter (750k total tweets, up 224%), and hundreds of gifs thanks to GIPHY (helping to reach total views of 96.2m), plus partner activity with Snapchat, Jungle Creations and TikTok.