BBC Radio 1 has shaken up its weekend scheduling to further entice the youth market with a new three-day program that starts a day earlier on Friday. That means the famous Breakfast Show, hosted by Nick Grimshaw, has been cut down to four days, with Dev and Alice Levine to take over morning hosting duties on the fifth day.
Following that, a Radio 1’s Greatest Hits slot will be presented by Maya Jama, and Saturdays singer Mollie King joins Matt Edmondson for a Friday afternoon slot. The usual chart show presented by Scott Mills follows.
“Growing new young audiences for the BBC and developing new talent for the industry is what I want Radio 1 to be famous for, alongside its mainstay of breaking new U.K. artists,” station Controller Ben Cooper said. “The three ambitions though are symbiotic. Radio 1 can keep attracting new audiences if it keeps making noise and trying new things with presenters that reflect youth culture and that are passionate about the new music they play.
