Sony Music U.K. imprint Relentless Records has hired artist manager and PPL exec Lloyd Murray as A&R Manager. He ran his own management company 88 Entertainment, landing multiple major label, publishing and brand deals for artists and producers including Crazy Cousinz, WiDE AWAKE, Jay Weathers, and Gina Kushka.

Murray begins his new role immediately, reporting to Shabs Jobanputra, President of Relentless Records. “His ambition, enthusiasm and forward thinking nature is exactly what the label is all about," Jobanputra said.

The Relentless roster includes Not3s, Nadia Rose, Professor Green and Tom Walker, a priority breakout act this year.

Alongside heading 88 Entertainment, Murray has spent the past five years working for music licensing body PPL. He also previously worked at Columbia as an A&R Scout.