NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Nigerian artist/songwriter and award-winning producer Pheelz has been building a buzz with his breakout global hit, “Finesse” f/BNXN (fka Buju). With the release of the official music video, coinciding with his inking to Warner Records, 24-year-old Pheelz continues to make waves across DSPs. As a producer, he’s worked with Nigerian breakthrough Fireboy DML, Akon and Mr. Eazi, as well as securing a cosign from hitmaker Wizkid.
SINGLE: “Finesse” f/BNXN
INTERNET: 2.6m+ monthly Spotify listeners; 3.4m+ official video views on “Finesse” in a week; 850k+ TikTok video creations with sound; 4m+ views on TheShadeRoom video sneak peak; featured in Triller’s Rising Stars and Trendy playlists; added to Spotify’s Pop Rising, Hot Rhythmic, Good Vibes, African Heat, more; peaked #1 on Shazam Global and Spotify Nigeria
RADIO: Impacted on 3/31
PRESS: Rolling Stone (“With a layered chorus that sounds like a battalion of carefree men, rather than just the two credited vocalists, “Finesse” is endlessly catchy”), Guardian (“Pheelz’s entire discography continues to thrive with one unique feature: its radicalism); more
MANAGEMENT: Marc Byers, Camillo Doregos & Merce Jessor