NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: 22-year-old, Tampa-bred Doechii, fka iamdoechii, has dominated the Internet since the release of her EPs, 2020’s Oh the Places You’ll Go and 2021’s BRA-LESS, as well as her single, “Yucky Blucky Fruitcake,” which has amassed 33m+ streams on Spotify alone. In addition to being featured on Isaiah Rashad’s “Wat U Sed,” the up-and-coming rapper/singer was recently named one of Spotify’s “Most Necessary Artists to Watch in 2022.” Her latest offering, “Crazy,” arrived with a visual challenging the stigmatized imagery of the female form. The confrontational trackstands in stark contrast to the previously released TDE/Capitol single “Persuasive,” a lighthearted ode to weed and late-night partying.
SINGLE: “Persuasive” and “Crazy”
LIVE: Recently opened for SZA’s Good Days Tour; Afropunk Atlanta 2021; BET Hip Hop Awards 2021 with Isaiah Rashad and Kal Banx
INTERNET: 1.6m+ monthly Spotify listeners; added to Spotify’s Feelin’ Myself, BBE, POLLEN, more; 10m+ TikTok views on “Crazy,” 300k+ YouTube video views
PRESS: NPR, XXL; tapped as an Artist to Watch by Complex, XXL, Rolling Stone (“Doechii further cemented her status as a rising artist with a unique and undeniable presence”), Pigeons & Planes, HipHopDx, more
PUBLISHING: UMPG
MANAGEMENT: Anthony “Moosa” Tiffith/TDE