WHAT IT IS: Buoyed by memorable punchlines and an impeccable ear for production, Key Glock is one of the most promising rappers to emerge from Memphis in ages. Known for eschewing guest features on his albums apart from his late label partner and mentor, Young Dolph, the Paper Route/EMPIRE artist has racked up 2.5b+ career streams. His most recent offering, Yellow Tape 2, debuted at #1 on the Independent Albums chart, #2 on the Rap chart and #7 in the Top 200, marking his fourth Top 10 entry in just two years. The project spawned the Tay Keith-produced “Ambition for Cash,” which amassed 150m+ streams and earned gold status in just six months.
ALBUM: Yellow Tape 2 Deluxe
RELEASE DATE: 3/25
SINGLE: “Ambition for Cash”
LIVE: Currently on his first headlining run (sold-out 3,500-cap. venues) ahead of international tour dates in July; performing Rolling Loud Miami, Rolling Loud Portugal, Woohah! Festival, more
INTERNET: 2.5 billion+ global career streams; 150m+ total streams on gold-certified single “Ambition for Cash”
PRESS: Pitchfork, Complex (“Glock’s enthusiasm is infectious”), NPR, NOISEY, Essence, FADER (“Memphis’ best new lyricist”), XXL, more
BOOKING: Kyle Carter/APA
PUBLISHING: EMPIRE Publishing
MANAGEMENT: Daddyo/Paper Route Empire