NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Combining pop, hip-hop and R&B elements, Arizona-bred Trinidad Cardona burst onto the scene in 2017 with the viral hit “Jennifer” before enjoying global success with follow-up single “Dinero”—a rhythmic multi-linguistic track that reached #1 on TikTok’s Viral chart. The charismatic artist made his Def Jam debut with “Love Me Back,” which features Afrobeat percussion and alluring synths; the track has already exploded on TikTok with over 300k video creations in under three weeks and 6m+ YouTube views. He also appears on the FIFA World Cup Qatar 2022 soundtrack with “Hayya Hayya (Better Together),” a reggae-meets-EDM collaboration with DaVido and Aisha, which has garnered 9m+ video views RTD. With over 2.5b global career streams and new music on the horizon, Cardona is already proving to be one of music’s most intriguing chameleons.
SINGLE: “Love Me Back”
TV: Performed “Hayya Hayya (Better Together)” on Fox/Telemundo’s FIFA World Cup Draw livestream (500m+ viewers)
INTERNET: 2.5b+ global career streams; 4.1m+ monthly Spotify listeners, 275m+ combined Spotify streams; 125m+ combined YouTube video views; added to Spotify’s big on the internet, Global X, internet rewind, Pop All Day; nearly 700k TikTok followers
PRESS: Sports Illustrated, Telemundo, Genius, more
MANAGEMENT: Nick Jarjour/JarjourCo Inc.