NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Hailing from Beaumont, Tex., 26-year-old spitter Big Jade made a name for herself after releasing a series of at-home freestyle videos online that showcased her undeniable rapping ability, silky flow and hard-hitting bars. Cultivating a dedicated fan base with her authentic approach and no-nonsense attitude, Jade has garnered praise from the likes of Muni Long, Rico Nasty, Monaleo and more along the way. During the last month, she’s reached 5m+ views on YouTube and has seen a 125% increase in listeners on Spotify. Jade’s recent offering, “Lower,” accompanied by a Players Club-inspired video, arrived on 4/27. Her next project is slated for later this spring.
ALBUM: TBA
RELEASE DATE: Spring
SINGLE: “Lower”
LIVE: Making her Rolling Loud debut in Miami on 7/23; recently opened for Ice Cube, Too Short and Slim Thug on a run of shows in Texas and New Mexico
INTERNET: “Forgot About Dre” freestyle on The Come Up Show Live With Cosmic Kev (364k views, 19k likes); freestyle on Nicki Minaj’s “We Go Up” f/Fivio Foreign (35.5k+ views since 4/23); 138k+ Instagram followers
PRESS: XXL Freshman Class (10th spot consideration), HotNewHipHop, BET, Essence, HipHopSince1987, Pitchfork, more
MANAGEMENT: Heavy