WHAT IT IS: Locking down TikTok, touring and TV, multiplatinum-selling Minnesota native Yung Gravy has been making waves since 2016. Following his breakout single “oops!,” which amassed 2b+ TikTok views and 239m likes, Gravy is taking over screens in a Martha Stewart Kitchen TV campaign with his single, “Martha Stewart.” He launched the Gravy Back in Business North American tour in October, and in 2022 he’ll be teaming up with Dillon Francis for the Sugar, Spice and Everything Ice tour, followed by his Gravy…Back in Europe tour next spring. Gravy dropped the first single from his upcoming third album, “Steppin on the Beat” w/TrippyThaKid, in September.
ALBUM: TBA
RELEASE DATE: 2022
SINGLE: “Steppin on the Beat” w/TrippyThaKid
TV: Adult Swim, Martha Stewart Kitchen commercial
LIVE: Back in Business fall 2021 tour (26-date North American tour, sold-out 14 dates already, three of which are supporting $uicideBoyz); TikTok Presents the Sugar, Spice & Everything Ice Tour in January (25-date tour in U.S.); 18-date European tour starting March
INTERNET: 4.8m monthly Spotify listeners, 1.4m Instagram followers, 2.8m TikTok followers
PRESS: ELLE, Revolt, Hot New Hip Hop, Lyrical Lemonade, Revolt, more
BOOKING: Matt Adler/Wasserman (U.S.) & Beckie Sugden/ICM (E.U.)
PUBLISHING: Kobalt
MANAGEMENT: Henley Halem/YM&U Group