NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Hailing from South L.A., former 88rising affiliate AUGUST 08, aka August Grant, demonstrates a dexterity for creating intricate R&B works that break genre boundaries. The multiplatinum singer/songwriter/producer—who boasts writing credits for DJ Khaled’s “I’m the One” f/Justin Bieber, Quavo & Chance The Rapper as well as collabs with Lil Wayne, G-Eazy and Sabrina Claudio—dropped his critically acclaimed EMOTIONAL CUH project last year. Following his Happy Endings With an Asterisk EP in 2019 and 2018’s debut FATHER, his seven-track third album is laden with raw, emotive vocals and dives into the artist’s inner thoughts, showcasing strength through vulnerability. AUGUST has established himself as an artist to watch.
ALBUM: TBA
RELEASE DATE: Q1 2022
SINGLE: “Keep Me Around”
INTERNET: 1.3m monthly listeners on Spotify, 239k+ YouTube video views
PRESS: i-D, Highsnobiety, Atwood (“AUGUST 08 has come into his own over the past few years as a singular unapologetic and unstoppable force rising fast out of the West Coast”), DJ Booth (“a bellowing voice.”), Ones to Watch, more
BOOKING: Lee Anderson & De’Mont Callender/Wasserman
MANAGEMENT: JET Management