NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: 22-year-old rising singer/songwriter Warren Zeiders is one of country music’s most-buzzed-about newcomers. With over 85m global streams on his debut EP, 717 Tapes—which includes collaborations with Eric Paslay, Tim Nichols, Randy Montana and Justin Ebach—topped the iTunes Country Album charts and generated 200m+ views on TikTok, where he boasts 1.3m+ followers. His viral single, “Ride the Lightning,” has amassed 35m+ streams alone. Comparable to Tyler Childers, Zach Bryan, Morgan Wallen and Whiskey Myers, the Hershey, Pa., native taps into the authentic Americana sounds he grew up on, employing his commanding baritone sound and vivid lyrical imagery.
ALBUM: 717 Tapes (EP)
RELEASE DATE: 10/22
SINGLE: “Ride the Lightning”
LIVE: Showcases and special events 2021; tour kick off February 2022
INTERNET: “Ride the Lightning” continues to build on TikTok, 30% growth on creations week on week, 1.3m+ followers with 100k during a single week; 190m+ combined views on videos featuring “Ride the Lightning” across socials; 1.4m+ monthly Spotify listeners; featured on Spotify’s All About Country, New Boots, Country Rocks, Wild Country, Southern Comfort, more
RADIO: “Ride the Lightning” impacting Country radio now
PRESS: Music Row (“Zeiders also walks the line between damnation and salvation on his viral hit”)
MANAGEMENT: Charly Salvatore