NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: mehro first generated a buzz with his self-written and -produced 2020 indie hit “perfume.” Solidifying his position in the alt-pop space with a string of releases and his seven-track release, SKY ON FIRE, mehro’s keeping the momentum going with two more albums on the horizon. Rather than dropping the two sets in toto, the singer/songwriter will release a new track every six-to-eight weeks complete with music videos before the albums arrive in late 2022 or early 2023. His latest offering, “green felt,” due on 11/12, provides the first taste of the project.
ALBUM: Alchemy and Dark Corners
RELEASE DATE: TBD
SINGLE: “green felt”
LIVE: Supported Elohim on tour pre-COVID; first headlining show 11/15 at L.A.’s Moroccan; performed “howling” live for FLOOD Magazine
INTERNET: 1.5m+ monthly Spotify listeners; featured in New Music Friday, Fresh Finds: Best of Indie 2020, more; appeared on the Viral 50 charts; featured on Apple Music’s Acoustic chart and homepage; awarded YouTube’s Foundry Fund in 2021, helping grow his channel to nearly 100k subscribers
PRESS: EARMILK, Variance, NPR, Spotify for Artists, more
BOOKING: Rob Light & Brian Greenbaum/CAA
MANAGEMENT: Danny Rukasin/Best Friends Music