WHAT IT IS: Fast-rising rapper Night Lovell, born Shermar Paul, explores the depths of his voice on his latest 14-track album, Just Say You Don’t Care, which dropped months after he inked with indie rap label G*59 Records. Pushing his woozy, atmospheric melodies forward, Lovell has embraced a dark and mysterious style since his 2016 debut album, Red Teenage Melody. The Canadian rapper/producer grew up in a musical environment as the son of rapper MC Renegade, adopting the moniker Night Lovell in 2013 and releasing a string of projects. Just Say You Don’t Care, the follow-up to 2019’s Goodnight Lovell, includes the singles “Alone,” “Counting Down the List” and “Bottom Top.”
ALBUM: Just Say You Don’t Care
RELEASE DATE: 5/7
SINGLE: “Alone”
LIVE: Grey Day Tour (w/$uicideboy$) in fall/winter 2021, headlining European tour in Q1 of 2022
INTERNET: 1.1b+ cumulative streams, 40m+ global streams on “Alone,” 3.5m+ monthly Spotify listeners, cover of Hip-Hop Central and Northern Bars playlists; inked modeling contract with NEXT models in 2020
RADIO: #9 on SiriusXM’s Hip-Hop Nation
PRESS: HotNewHipHop, Worldstar, FADER, XXL, Complex, Hypebeast, more
BOOKING: Fred Zahedinia/Wasserman Agency
PUBLISHING: Kobalt
MANAGEMENT: Dana Biondi & Kyle Leunissen/G*59 Records