NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Louisville native EST Gee has been commanding attention with his unapologetic rhymes and hard-hitting hooks over trap productions. Rising to prominence with acclaimed collaborations alongside Jack Harlow for “Route 66” and Lil Baby for “Real As It Gets”—which resulted in his first Hot 100 placement, Gee has continued his upward trajectory with the release of his label-debut mixtape, Bigger Than Life or Death. With Pooh Shiesty, Future,Young Thug, Yo Gotti and Lil Durk among the featured guests, the project debuted at #1 on Apple’s All Genre Chart; it serves as a proper introduction to the hip-hop rookie.
ALBUM: Bigger Than Life or Death
RELEASE DATE: 7/20
SINGLE: “5500 Degrees” f/42 Dugg, Rylo Rodriguez & Lil Baby
TV: Jimmy Kimmel
LIVE: Rolling Loud N.Y., Miami and L.A.; Made in America; recently sold-out Irving Plaza during his Bigger Than Life or Death concert, presented by Audiomack
INTERNET: 3m+ monthly Spotify listeners; 156m+ combined YouTube views, multiple audio tracks and music videos appearing on the Trending chart week of release
PRESS: GQ, ESPN The Undefeated, Complex, FADER, Stereogum, Pitchfork, HYPEBEAST, more
MANAGEMENT: Nigel Talley