WHAT IT IS: Heavily influenced by hip-hop and R&B icons including Tupac, Erykah Badu, The Fugees, Lil Wayneand Kanye West, The Kid LAROI set his sights on rap royalty and rapidly created his own lane in the genre. With his unique sound and unmitigated gall, the 17-year-old Aussie rhymer dropped his now-gold-certified debut mixtape, F*CK LOVE, in mid-2020, followed by its deluxe release, F*CK LOVE (SAVAGE); it included his single, “SO DONE,” which has climbed Spotify’s U.S. and Global charts, reaching #26 and #78, respectively, as well as Apple Music’s U.S. Top 200 chart at #61. A testament to his musical finesse, LAROI’s latest mixtape is just the beginning for this rising rap sensation.
ALBUM: F*CK LOVE (SAVAGE)
RELEASE DATE: 7/24/20
SINGLE: “SO DONE”
INTERNET: 27.2m+ monthly Spotify listeners, Spotify’s third U.S. RADAR artist; 300m+ combined YouTube video views, 1.43m+ subscribers; 2.2m+ Instagram followers; 256.6k+ Twitter followers; 1.8m+ TikTok followers
RADIO: “SO DONE” #25* at Top 40, #21 at Rhythm, #48 at Hot AC
PRESS: XXL, Complex, Flaunt, more
MANAGEMENT: Peter Jideonwo, Brandon “Lil Bibby” Maxwell, George “G Money” Dickinson/Grade A Productions