WHAT IT IS: Indie-electro band Cannons quickly became favorites among KCRW DJs. Since forming the L.A. trio in 2013, Michelle Joy, Ryan Clapham and Paul Davis have generated millions of streams independently and landed syncs on Netflix’s Lucifer and Never Have I Ever, the latter leading to their deal with Columbia. A hodgepodge of organic and electronic sounds with ’80s synth pop and a uniquely nostalgic feel, their dreamy single “Fire for You”—which reached #1 on Alt radio and #8 on the Shazam Global chart—has primed Cannons to be alt’s next big thing.
ALBUM: Fire for You
RELEASE DATE: Re-released 1/8/21
SINGLE: “Fire for You”
TV: CBS’ Love Island Season 2
INTERNET: 19m+ global streams on “Fire for You”; 1.2m monthly Spotify listeners; 2m+ YouTube views on “Fire for You” official video, 7.8m+ combined video views, 30.2k+ subscribers; Apple Music’s Alt-CTRL playlist (December 2020 cover), more
RADIO: “Fire for you” impacted Alt on 8/17/20, #1 at presstime; approaching Top 10 Triple A
PRESS: ABC News Radio, Digital Journal, Idolator (“L.A.-based trio Cannons has a viral hit on their (collective) hands with “Fire for You’”), Voyage LA, SiriusXM (“Class of 2020”)
BOOKING: Tom Windish/The Windish Agency
MANAGEMENT: Jon Siebels/No Smoke Management