NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Orlando rapper Hotboii has been making noise in the hip-hop scene since emerging in 2019. On his eagerly awaited sophomore LP, Double O Baby, with guest spots from Lil Mosey and Toosii, the up-and-comer showcased his dynamic flow, high-impact delivery and unmatched charisma on tracks like the street anthem “Menace,” “No Limit” and Police Brutality.” Double O Baby is the rapper’s first full-length project since his acclaimed debut, Kut Da Fan On,” which featured hits like “Don’t Need Time” and “Goat Talk.”
ALBUM: Double O Baby
RELEASE DATE: 12/11/20
SINGLE: “Menace”
INTERNET: 259m+ streams YTD; 42m+ streams to date on Double O Baby; 84m streams to date on “Don’t Need Time” (2.3m streams a week); 131m+ combined YouTube video views, 389k+ subscribers; playlists include Spotify’s Most Necessary, Realist Down South, Off the Strength, Clout Culture; Apple Music’s On Repeat, Summer Heat, New South, Street Politics, Hip Hop Hits, Future Hits, New in Hip Hop, It’s Lit
RADIO: “Left Lonely” charted #38 at Urban radio
PRESS: Complex’s Rappers to Watch 2021, PitchFork’s 6 New Albums You Should Listen to Now, The Knockturnal (“one of the hottest upcoming rappers in the game”)
BOOKING: 100K Management
MANAGEMENT: 100K Management