WHAT IT IS: With her contemporary, raw and vulnerable sound, Georgia-raised Lily Rose is a fresh face on Nashville’s music scene whose latest single, “Villain,” is breaking out. Rose initially teased the infectious track on TikTok—where’s she’s already a bona fide star—after which fans eagerly clamored for the song’s full version, which dropped just before the new year and debuted in the #1 spot on the iTunes all-genre and country charts. Since the release of “Villain,” Rose has quadrupled her social media following across all platforms and made a name for herself in the country landscape.
RELEASE DATE: 12/15/20
SINGLE: “Villain”
INTERNET: 320k+ monthly Spotify listeners; 7m+ on-demand streams on “Villain,” 75k consumption RTD; single was #1 on iTunes’ all-genre chart for seven days on release, remained Top 30 for five consecutive weeks; 523k+ TikTok followers, 2.8m+ likes
RADIO: Impacting radio on 3/1; added to SiriusXM’s The Highway in full rotation; 1m in airplay audience
PRESS: Raised Rowdy, ET Canada, Variety, American Songwriter, Taste of Country, The Boot, New York Country Swag, more
PUBLISHING: Back Blocks Music
MANAGEMENT: Rakiyah Marshall/Back Blocks Music