WHAT IT IS: Before the 18-year-old NYC native became an internet heartthrob with streams in the multi-millions, he was just a kid from the Bronx, who expressed an equal love for Jay-Z and Justin Bieber. His mother’s favorite artists (Usher, Michael Jackson) taught him melody, a catalyst for Tjay’s embryonic hip-hop stardom. The infectious hook in “Brothers” would lead to his first smash hit, earning him 180m combined streams. Follow-up “None of Your Love” delved into deeper R&B waters to express a pitbull’s puppy love. With 10.2m Spotify listeners and platinum SoundCloud status, Tjay is a rapidly rising star.
ALBUM: True 2 Myself
RELEASE DATE: 10/11
SINGLE: “F.N”
LIVE: Headlining U.S. tour through 10/26; international dates in Canada, Ireland, U.K. this November; performances at Rolling Loud N.Y. 10/12, Day
N Vegas 11/2, Rolling Loud L.A. 12/14
INTERNET: 245m combined video views on YouTube, 850k YouTube subscribers; 10.2m monthly Spotify listeners; 3m+ in combined social following
RADIO: #5 Most Added Urban radio at press time with 31 adds
PRESS: Earmilk (“Lil Tjay is skillful as he is confident”), N.Y. Times (“An exuberant, sweet-voiced singer-rapper...with an easy instinct for melody”), Rolling Stone (“[An] artist you need to know”), Billboard (“All signs are pointing to a bright future”), Pitchfork (“Hip-hop heartthrob”); one of Complex’s “Best New Artists of The Month” in August, Pitchfork’s “10 Rappers to Watch In 2019”; additional coverage from Genius, Hypebeast, HotNewHipHop, Brooklyn Vegan, XXL, Variety, Spin, more
BOOKING: Jordan Stone/APA
MANAGEMENT: Deon Douglas/11AM Co.; Clay Barmore/Doperoots.