WHAT IT IS: Marie Ulven is a 21-year-old Norwegian artist, and girl in red is her musical project. The singer/songwriter/producer has garnered a massive online following in response to her sincere, guitar-driven indie pop—all self-recorded and self-produced in her childhood bedroom. Having amassed more than 125m streams since first self-releasing music in 2016, Ulven appeared at #9 on N.Y. Times’ “The 68 Best Songs of 2018,” with single “i wanna be your girlfriend,” and was featured in Billboard’s “50 Best Songs This Year (So Far).” She’s currently one of three acts nominated for the 2020 Music Moves Europe Talent Award and is redefining the term “indepen-dent artist” in her own way.
ALBUM: Beginnings (digitally available as chapter 1 and chapter 2)
RELEASE DATE: 9/6
SINGLE: “bad idea!”
LIVE: Sold-out U.S. headline tour; currently on tour in AU/NZ; forthcoming EU/U.K. tour this fall; upcoming festival performances at Iceland Airwaves and Sonic Visions Fest; additional touring and marquee festivals in 2020
INTERNET: 22m+ YouTube views, YouTube Foundry artist; 700% growth in weekly streams in last eight months; 1600% increase in YouTube subscribers; 305% increase on Instagram, 245% Increase on Twitter in less than one year; 3.5m single streams in first month
RADIO: Single shipped to Alternative with early adds at SiriusXM Alt Nation, XMU and Music Choice; #3 Most Added at NACC for College / Non-Comm week of release, #8 NACC Top 200 peak; Beginnings (chapter 1 + 2) #1 at FMQB SubModern Albums
PRESS: N.Y. Times (“She’s emerged as one of the most astute and exciting singer-songwriters working in the world”), Billboard, Fader, Complex, Paper, Ones to Watch (“Coming all the way from Norway is a pop talent that’s so remarkable we can hardly believe she exists”), Hypebeast, Idolator, i-D
BOOKING: Paradigm
PUBLISHING: Marie Ulven
MANAGEMENT: Ben Blackburn