NOW WHAT?
We have no fucking idea.
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AI IS ALREADY EATING YOUR LUNCH
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WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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WHAT IT IS: Following a huge, sold-out world tour in 2018, a Jingle Ball tour and multiple awards, Monsta X have released the second part of their album, Take 2. We Are Here. On that set, lead single and dance song “Alligator” mixes a powerful future pop with a unique hip-hop vibe. The group, which has become one of the biggest social media acts in the world, charted for over a year on the Billboard Social 50, peaking at #4. Their monthly listeners on Spotify grew by 1.5m in March alone, and their “Play It Cool” video with Steve Aoki surpassed 1.5m views in less than 24 hours. As for their latest worldwide tour, that just kicked off in Seoul earlier this month.
ALBUM: Take 2. We Are Here
RELEASE DATE: 2/18
SINGLE: “Play It Cool” w/Steve Aoki
TV: Good Day L.A., KTLA, Good Day N.Y., E!, Access Hollywood, ET
LIVE: We Are Here World Tour goes through 8/10
INTERNET: 2.89m Twitter followers, 3.3m Instagram followers, 1.3m Facebook followers
RADIO: 2/18
PRESS: Rolling Stone, Billboard, Nylon, Forbes (“Monsta X Talk Future Collaborations & Friendship With The Chainsmokers”), Paper, Hollywood Reporter (“Korean Boy Band Monsta X on History-Making Jingle Ball Shows”), MTV (“‘Play It Cool’” [is] still a banger, whether it’s in English or Korean”), Variety (“Monsta X was especially impressive, getting down with the acrobatics the group displayed on their hyped-up, historic appearances as the first K-Pop act to grace the Jingle Ball stage”), Access (“‘Play It Cool’… an iconic bop”), Teen Vogue, Recording Academy (“Keeping K-Pop Competitive: The Continued Success of Monsta X”), People, L.A. Daily News, BBC Radio 1, more
BOOKING: CJ E&M
PUBLISHING: Cube entertainment
MANAGEMENT: Eshy Gazit/Maverick