WHAT IT IS: The producer-turned-rapper has been co-signed by some of the biggest artists in the game, from inking a deal with The Weeknd’s XO Records to befriending and collaborating with Lil Uzi Vert and producing Drake’s Grammy-nominated diss track, “Back to Back” (2015), as well as producing and being featured on Travis Scott’s “beibs in the trap.” The Toronto native has quietly ascended from the days of a few hundred SoundCloud streams to ones filled with more than three billion global streams and 350m+ YouTube views. His 2017 album, NAV, has been certified gold, and he’s gone platinum with multiple songs from that project. Bad Habits debuted at #1 on the Top 200 chart and became the #1 streaming album with 80m first-week streams in the U.S. On top of that, its 155m worldwide streams easily made it one of the biggest hip-hop debuts of the year.
ALBUM: Bad Habits
RELEASE DATE: 03/22
SINGLE: “Price on My Head” f/The Weeknd
TV: Recent appearances on Canada’s Juno Awards
LIVE: Embarking on North American headline tour this summer; opened for The Weeknd on 2017 Starboy World Tour; played Coachella 2017 and Rolling Loud 2018
INTERNET: Currently has more than 10m monthly Spotify listeners; 4m+ combined followers across all social platforms
RADIO: 4/2 Urban and Rhythm impact included adds from KPWR, KSSX and KWEE
PRESS: Complex (“Nav’s short-lived retirement came to an end last week. And he hasn’t let off the gas pedal since”), Lyrical Lemonade (“NAV has one of the sickest flows in the game. If he hops on a beat just right, it’ll have you in a trance wishing to hear more”), Billboard (“Its attention to detail doesn’t waste a breath [- on RECKLESS]”)
BOOKING: Cara Lewis/CLG
PUBLISHING: UMPG
MANAGEMENT: Sal&Co/Maverick