WHAT IT IS: Months ago, rapper Yella Beezy was barely known outside of Dallas, but that’s all changed thanks to his hit record, “That’s on Me,” which went #1 at mainstream Rap/R&B radio. He’s since been deemed an “Emerging Artist” by Billboard and brought out on high-profile tours for both Jay-Z and Beyoncé’s OTR II Tour and Meek Mill’s Motivation Tour. He’s accumulated more than 350m views on YouTube, with 100m+ views coming from videos for “That’s on Me” and “That’s on Me Remix.” His debut project, Ain’t No Goin Bacc, debuted at #6 on the iTunes hip-hop chart, as his music garnered 235m+ streams. It’s no wonder why top talent like Pharrell, Chris Brown, Quavo, Timbaland and Gucci Mane are all looking to work with this star on the rise.
ALBUM: TBD
RELEASE DATE: 6/17
SINGLE: ”Bacc At It Again” w/Quavo & Gucci Mane
TV: Performed during BET Hip Hop Awards; was a guest on popular MTV show Wild N Out
LIVE: Surprise guest during Jay-Z and Beyoncé’s OTR II tour dates for both Dallas and Houston; surprise guest during Meek Mill’s Motivation Tour; direct support on Lil Durk’s STTSIII Tour—starting 4/18; his own college-centric On Me University Tour starts 4/16; also confirmed for Rolling Loud’s fifth anniversary in Miami 5/11
INTERNET: 350m+ YouTube video views; 235m audio streams between Spotify and Apple; 2.3m monthly Spotify listeners
RADIO: 3/26 impact with 49 adds first week
PRESS: Rolling Stone (“Without a major label or much streaming support, this 26-year-old Dallas MC slowly took over the radio”), Billboard, Fader (“Yella Beezy is releasing some of the best music of his life. He’s fully focused on creating quality product”), Dallas Observer, USA Today, XXL
BOOKING: PMG
PUBLISHING: Yella Man Music
MANAGEMENT: Sandy Lal/Kingpin Ent. Group