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OSCAR LOVE FOR GAGA, STAR, RHAPSODY
The Oscars and Grammys will have lots in common this year. (1/23a)
THE BRITISH
ARE COMING
New music on the 2019 schedule. (1/23a)
GREIN ON GRAMMYS: SONGWRITING BY COMMITTEE
Tunesmithing becomes a team sport. (1/22a)
A FUTURISTIC TOP 20
WIZRD is a true star. (1/23a)
ARIANA GETS INTO ALBUM MODE
Grande sets a date: 2/8. (1/23a)
THE NEW PUB WORLD
Serious musical chairs.
CURATING GRAMMY PERFORMANCES
The calculus of awards, ratings and moments.
THE FIRST BIG RELEASE OF 2019
...is not what you'd expect.
THE NEW SUPERSTARS
The old pop rules just don't apply.
THE B-SIDE
YK Osiris (Def Jam)
5/8/18

WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM:
Mixtape this summer
SINGLE:
“Valentine”
LIVE:
Southeast run in May
INTERNET:
Up 500k+ Instagram followers since top of March (now at 565k)
PRESS:
IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT:
Alexander “AE” Edwards