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I.B. BAD CURATES
YOUR NEWS FEED
Tracking the swing of the pendulum. (8/14a)
VIRGIN EMI FINDS LOST ONES
Cockle with muscles, alive, alive-oh. (8/14a)
QUEEN TINGS
Michelle S. on Nicki. (8/14a)
NOISEMAKERS
The new kids in town. (8/14a)
FLORA ON THE FLOOR
Le'ts Cash in. (8/14a)
HITS' 32ND ANNIVERSARY ISSUE
Or as it's known in the trade-publishing world, Doorstop 2.0.
THE A&R EXECS
That stands for Artists and Repertoire, in case you were wondering.
PIZZA AND MARKETSHARE
I'm winning this one.
THE BOILER ROOM
It's the new tape room.
THE B-SIDE
YK Osiris (Def Jam)
5/8/18

WHAT IT IS: In March, “Valentine” was posted on YouTube. It was played more than 2m times in 10 days and then exploded, averaging 700k plays per week. The song became a viral phenomenon; by the time the track launched at DSPs on 4/20, views were at 6m. Osiris’ growth and engagement on Instagram have surged rapidly, making him one of the hottest new artists to come out of Florida.
ALBUM:
Mixtape this summer
SINGLE:
“Valentine”
LIVE:
Southeast run in May
INTERNET:
Up 500k+ Instagram followers since top of March (now at 565k)
PRESS:
IG videos of Osiris singing have garnered 2m+ views, have been reposted by WorldStar, Media Take Out, Baller Alert and Industry on Blast
MANAGEMENT:
Alexander “AE” Edwards