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UMG PAVES ELTON'S YELLOW BRICK ROAD WITH GOLD
Lucian locks in the superstar. (9/21a)
RIAA: SUBS POWERED REVENUE IN H1 2018
Streaming revenue is 75% of the biz. (9/21a)
CRY THE TOP 20
Carrie is having a Pretty good first week. (9/21a)
SONG REVENUE CHART: THE BUCK STOPS HERE
Yeezy and Pump run to daylight. (9/21a)
UMG PAVES ELTON'S YELLOW BRICK ROAD WITH GOLD
This song's for Uni. (9/21a)
RAINMAKERS
The ones making history now.
WHO'S NEXT?
Who will be the next big pub and label players?
THOUGHTS ON LUNCH?
Like, will it ever get here?
THE KIDS
They're leaning on the button.
THE B-SIDE
STRANGER THINGS HAVE HAPPENED
4/12/18

BY NICOLE GHAPGHARAN

Mackenzie Nicole, a familiar voice to Strange Music fans, released her long-awaited debut album The Edge today (4/13). The album release party was held at Strange Music on 4/6, coincidentally located just across from HITS, which made it impossible for them to turn us away. 

She performed four songs from the upcoming album, including “Preview” and “Back to You,” and hinted the latter would be her next single. She also noted pre-saving the album on Spotify would get you a sneak peek at the track's music video, which you can look forward to soon. 

While The Edge is her first full-length project, Nicole has been featured on numerous Tech N9ne songs since she started her musical career at just nine years old. Her stage presence and confidence is unmatched to any other performance I’ve seen in 2018—an energy that is bound to impress in the shows to come this year.

Traditionally a hip hop-heavy independent label, Strange Main is a new arm of Strange Music with a focus on pop. As the first–and lead–signing, Nicole is setting the tone for stand-out pop as a new face of Strange. The duality of having been classically trained as a singer while growing up in Strange's hip hop family is certainly present in her music.

Watch the vid for “Preview” here and catch her on tour with Tech N9ne, the dates for which you'll find here.

Pictured right before things got strange are (L-R): Strange Music VP Dave Wiener, Push Promotion's Paula Tuggey, Strange Music CEO Travis O' Guin, Nicole, HITS prexy Todd Hensley, Strange Music EVP Pop Brian "Ponch" Hudgens, and Promo Solution's Bob Weil.