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UMG PAVES ELTON'S YELLOW BRICK ROAD WITH GOLD
Lucian locks in the superstar. (9/21a)
RIAA: SUBS POWERED REVENUE IN H1 2018
Streaming revenue is 75% of the biz. (9/21a)
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Yeezy and Pump run to daylight. (9/21a)
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This song's for Uni. (9/21a)
RAINMAKERS
The ones making history now.
WHO'S NEXT?
Who will be the next big pub and label players?
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THE KIDS
They're leaning on the button.
THE B-SIDE
ALINA DEBUTS WITH FLYING COLORS
4/6/18

BY KENZ MEADOWS 

Mom+
Pop's ethereal songstress Alina Baraz dropped her debut solo project, The Color of You,  today and showed us, once again, that R&B's new wave is well underway. 

With two collaborations from pop-breakout Khalid (Right Hand)—on "Floating" and the previously released single, "Electric"—the two cultivate harmonies that strike a balance between the weight of longing and the lightness of being in love. 

Then there's the collaboration with Jada on "The One," which is steamy to say the least. It's probably about as explicit as Baraz gets, with lyrics like "If you want my love/I could blow your mind/Make you cry/Make you pray for it," cursing her inability to keep cool. A sentiment you'll likely relate to when you hear it. 

Baraz's music is undeniably sexy, and never more so than on deeply intimate cuts "Tainted" and "Coming To My Senses," which I can't listen to without blushing. The seemingly effortless ability to capture raw intimacy is what makes Baraz's music so captivating. 

"I Don't Even Know Why Though" (featured on New Music Friday) explores a side of the singer/songwriter that has heretofore not been explicitly exposed. The song, which arguably has a more "mainstream" lean, finds Baraz accompanied by trap beats with an ardent intent to make you dance. 
 
She's more widely known for the sultry down-tempo collab with electronic artist GalimatiasUrban Flora—released back in 2015. The album went #2 on U.S. dance charts while single "Fantasy" was certified gold.

We hear that Galimatias influence in "Yours," with her quintessential quiet pining and production very much akin to that of Flora's. "Yours" is a prime example of why she exploded on the scene in the first place, but it also demonstrates her growth since.  

Look below to check out The Color Of You, which serves as the perfect introduction to an artist really coming into herself.