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THE B-SIDE
Lord Huron (Republic)
2/27/18

WHAT IT IS: Lord Huron is led by frontman, singer/songwriter and producer Ben Schneider. The band—comprising friends and fellow Michiganders Ben SchneiderMark BarryMiguel Briseno and Tom Renaud—emerged from the depths of Lake Huron amid laughter, ancient memories and smoke over the moon. Unburdened by contractual obligations and working at their studio and informal clubhouse, Whispering Pines in Los Angeles, the group found the freedom and comfort to pursue their vision without compromise. The result is Vide Noir—a sonically bold, bravely executed saga that pushes the band’s sound in ambitious new directions.
ALBUM: Vide Noir
RELEASE DATE: 4/20
SINGLE: “Wait by the River”
TV: Kimmel confirmed for 3/7; key past performances on Kimmel and Conan
LIVE: Recently wrapped U.K./Euro dates; U.S. run through summer
INTERNET: 147k Facebook likes, 29K Twitter followers, 54k Instagram followers; 296k Spotify followers, 5.8m monthly listeners; 148k YouTube subscribers, 65m total views
RADIO: Impacting AAA and Alternative 2/26
PRESS: Spin (“‘Wait by the River’ offers a refined, waltz-like sound that can’t quite cover for the sins of a fatalistically obsessed narrator”; “An eerie, unresolved tale of crystal ball vision that amplifies the bands characteristic thematic darkness into distorted garage rock”), AXS (“Lord Huron are known for their poignant lyrics and ethereal sound”), NPR MusicUproxxBrooklyn Vegan; key past press includes N.Y. Times, Billboard, Boston Globe, Rolling StonePaste, Variety, more
BOOKING: Steven Himmelfarb/Billions
PUBLISHING: Sony/ATV
MANAGEMENT: LoyalT