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I.B. BAD: TRUE
OR FALSE?
Who you gonna trust on these matters? (9/22a)
POST STREAMS AHEAD
OF TAYLOR, SAM
Nothin' but net—dude can't miss right now. (9/22a)
ALL SLOW HANDS 
ON DECK
No, not Clapton. We're talking Horan. (9/22a)
THIS HITS LIST IS SEASONABLY COOL
This is the autumn equinox, after all. (9/22a)
TRIPPING & WORSHIPING
A compelling argument for physical product. (9/22a)
HITS' 31ST ANNIVERSARY ISSUE
Big. Papery. Stupid.
PIZZA NOT DELIVERED
Someone's in trouble.
SAM SMITH'S STATEMENT
How he captures our moment.
THE BIGGEST RELEASE OF Q4
It's not what you think.
THE B-SIDE
Lil Yachty (Quality Control/Motown/Capitol)
3/14/17

WHAT IT IS: In 2016, at 19 years old, the hip-hop artist and his whimsical brand of “boat music” (along with his signature beaded red braids) took the Internet and music scene by storm. His mind-blowing “1 Night” video went viral; it’s earned 89m views to date. His first headlining tour sold out in minutes. He modeled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma x Pink Dolphin line, shut down Times Square and starred alongside NBA champion and All-Star Lebron James in a Sprite ad. His first mixtape, Lil Boat, has amassed north of 335m streams, and “1 Night” is now platinum. With a full-length album on the way, fans can expect big things from this rising star.
ALBUM: Teenage Emotions
RELEASE DATE: Spring 2017
SINGLE: TBD
TV: 2016 BET Hip Hop Awards; Target ad with Carly Rae Jepsen ran during 2017 Grammys
LIVE: Sold out his first 25-date headlining tour; recently wrapped 35-city tour with Rae SremmurdBuku on deck
INTERNET: 82m “1 Night” Spotify streams, 3.7m monthly listeners at press time; 89m YouTube views on official video; 2m+ Instagram followers
PRESS: New York TimesXXL (2016 Freshman cover), Forbes (“30 Under 30”), Fader, Esquire (“The Future of Hip Hop”), New York Magazine, W Magazine, Pigeons & Planes, PitchforkComplex, NoiseyInterview, Rolling Stone (“The Stylistic Vanguard of Modern Rap”), more
BOOKING: ICM
MANAGEMENT: Quality Control