KENDRICK RETURNS WITH "HEART"
What's gonna happen on April 7th...? (3/24a)
Insiders whisper over an exec's potential new deal. (3/24a)
SONG REVENUE CHART: CASH MONEY FROM THE CELESTIAL JUKEBOX
Can you say "cha-ching?" (3/24a)
STREAMING SONGS: UNIVERSALLY DOMINANT
75% marketshare ... that's good, right? (3/24a)
WHAT IT IS: In 2016, at 19 years old, the hip-hop artist and his whimsical brand of “boat music” (along with his signature beaded red braids) took the Internet and music scene by storm. His mind-blowing “1 Night” video went viral; it’s earned 89m views to date. His first headlining tour sold out in minutes. He modeled for Kanye West during his Yeezy Season 3 event at MSG, became the face of the Puma x Pink Dolphin line, shut down Times Square and starred alongside NBA champion and All-Star Lebron James in a Sprite ad. His first mixtape, Lil Boat, has amassed north of 335m streams, and “1 Night” is now platinum. With a full-length album on the way, fans can expect big things from this rising star.
ALBUM: Teenage Emotions
RELEASE DATE: Spring 2017
TV: 2016 BET Hip Hop Awards; Target ad with Carly Rae Jepsen ran during 2017 Grammys
LIVE: Sold out his first 25-date headlining tour; recently wrapped 35-city tour with Rae Sremmurd; Buku on deck
INTERNET: 82m “1 Night” Spotify streams, 3.7m monthly listeners at press time; 89m YouTube views on official video; 2m+ Instagram followers
PRESS: New York Times, XXL (2016 Freshman cover), Forbes (“30 Under 30”), Fader, Esquire (“The Future of Hip Hop”), New York Magazine, W Magazine, Pigeons & Planes, Pitchfork, Complex, Noisey, Interview, Rolling Stone (“The Stylistic Vanguard of Modern Rap”), more
MANAGEMENT: Quality Control