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THE B-SIDE
Lauren Alaina (Mercury Nashville/19/Interscope)
3/14/17

WHAT IT IS: The Georgia native captured America’s heart when she appeared on Season 10 of American Idol. On 1/27, she followed up her first album, which debuted at #1, with the eagerly awaited Road Less Traveled. That was selected as one of Rolling Stone’s “Most Anticipated Albums of 2017”; each of its 12 songs was written by the young star. Its title track provided Alaina’s first Top 10 hit. She’s been nominated for several Teen Choice Awards and CMT Music Awards, and the singer/songwriter just received her first ACM nomination for New Female Vocalist of the Year. The “sassy Southerner with killer pipes” (according to PARADE) has shared the stage with superstars, including Alan Jackson and Carrie Underwood.
ALBUM: Road Less Traveled
RELEASE DATE: 1/27
SINGLE: “Road Less Traveled”
TV: TodayGMAHarry
LIVE: Currently on Love Unleashed Tour with Martina McBrideHuntin’, Fishin’, and Lovin’ Every Day Tour with Luke Bryan this summer
Internet: 14m+ single streams on Spotify, 1.1m+ monthly listeners; 2.6m+ official video views; 465k+ Shazam followers
RADIO: Currently #7 at Country radio
PRESS: Rolling Stone (“There’s a reason Lauren Alaina manages to stay top of mind… and that’s her powerhouse, honey-toned vocals that meld timeless twang with a modern sass”; “Must-See Act”; “2017’s Most Anticipated Albums”), Taste of Country (“Lauren Alaina is back and better than ever with Road Less Traveled”), CMT (“Lauren Alaina is all grown up and ready to shine”)
BOOKING: Blake McDaniel/CAA
PUBLISHING: LYLAS Music, Inc.
MANAGEMENT: Trisha McClanahan/McClanahan Management