AIMP NY hosted a Pandora Writer/Publisher Tools event on 10/17 highlighting Pandora’s latest marketing tools as well as new songwriter initiatives. AIMP members got together with Iain Morris, Pandora’s Head of Publisher Licensing and Relations, and Jay Troop, Senior Analyst at Next Big Sound, to introduce AMP to the attendees.

As a tool that artists or managers can use alongside Pandora to promote music, reach wider fan bases, and develop insight on audience, AMP is customized for creators, both developing and established. Rumors that the evening devolved into an Abbott and Costello routine of "AMP? AIMP? AMP?" couldn't be confirmed at presstime.

Seen thinking there are no bigger industry tools than us are (l-r) AIMP NY Executive Director Alisa Coleman of ABKCO Music & Records Inc. with panelists Morris and Troop.