NEW RELEASE: A MIDWEEK READ ON LOVER (UPDATE)

Based on early reads, Taylor Swift is off to a strong start with new set Lover; the high end of the projection range noted below is particularly impressive and indicates that she has a good chance of a 1m U.S. release-to-date total (factoring in tracks that dropped before the album) at the end of her first week. The collection is already being touted as having the biggest first-week sales of 2019.

Taylor Swift (Republic) 850-900k total, 700-750k albums

This will be, as we've previously noted, the biggest bow of the year by far; it's also further testimony not only to Swift's musical power but to her brilliance as a marketer. Stay tuned as we see how her CBS Sunday Morning segment, MTV VMAs opening and other elements play into the developing story.

NEAR TRUTHS: OF MICE AND MEDIA
Welcome to the Mouse House. (11/4a)
NEAR TRUTHS:
BLUSH OF FAME
We'll drink to that. (11/1a)
HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/4a)
HOLLY GLEASON SNAGS SIX NATIONAL A&E JOURNO NOMS
Oops, she did it again. (10/30a)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
 Email

 First Name

 Last Name

 Company

 Country