UMG BOOKS A ROOM WITH DAKIA

UMG, we have been informed, is launching a JV with Dakia Global Enterprise, an "impact investment management holding company," to explore "experiential" hospitality ventures with a music focus.

Little concrete info is available yet—hence the exploratory part—but we'll keep you posted. Will whatever club/hotel/restaurant experiences emerge from this pact have the impact of a Hard Rock-type franchise? Stay tuned.

In a related story, the "experiential" saga of the HITS-sponsored crab shack probably merits repeating, but not anywhere people could actually read it.

HITS LIST IN BLOOM
From the desert to the sea (4/15a)
ON THE COVER:
AARON BAY-SCHUCK
AND TOM CORSON
Bunny's hoppin' again. (4/15a)
DESERT HEAT:
PAUL TOLLETT
The cat in the hat is calling the shots. (4/15a)
THIS HITS PHOTO GALLERY IS WANDERING IN THE DESERT
Photographic proof of the weaselfest (4/15a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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