PARADIGM BRINGS ON A CMO

Paradigm has created the job of Chief Marketing Officer and brought in Warner Records EVP Lori Feldman to oversee the agency’s marketing and branding initiatives across all business units.

She will lead brand partnerships and marketing efforts for clients in the music area and will focus on enhanced brand and partnership opportunities for the agency's talent and literary clients. Feldman will be based in the New York office starting on 9/9.

"The appointment of Lori as our CMO underscores our commitment to expanding our already successful branding and marketing groups," said Paradigm Chairman and CEO Sam Gores. "She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world. Her global approach makes her the perfect person to expand our marketing and branding competencies and build on our commitment to artists and the art they create."

Feldman has more than 25 years of strategic marketing experience, and was most recently Warner Records' EVP of Strategic Marketing. She started at Virgin Records before moving to Warner Bros. Records in 1995.