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HAPPINESS BEGINS BEGINS

Based on very early reads, Republic's Jonas Brothers are on track for a boffo #1 bow for their new set, Happiness Begins, which accompanies the documentary about the group now airing on Amazon.

Jonas Brothers (Republic) 325-350k total activity, 285-310k album

Could the Bros challenge labelmate Ariana Grande for the year's biggest first week? Stay tuned.

This is the boys' first full-length in almost exactly a decade; their Lines, Vines & Trying Times debuted at #1 with 255k in late June of 2009.

The lads' "Sucker" has been an outta-the-park smash, hitting #1 at Pop radio and streaming/selling up a storm. It remains in the Top 10 on both the Spotify U.S. and Global charts as well as at iTunes, where the album is #1. Their big ol' tour kicks off in August.

Well have more early numbers for you as soon as the drugs kick in.

TAYLOR’S LOVER: READING BETWEEN THE LAYERS
It goes deep in places. (8/23a)
THE GRAMMY CHEW:
ALBUM CONTENDERS
These machers have one-track minds. (8/23a)
NEAR TRUTHS:
IT’S TAYLOR’S TIME
Looking at her big week from a different angle. (8/23a)
LOVE FOR LOVER FROM SCOTT AND SCOOTER
An olive branch? (8/23a)
UNDER HIPGNOSIS: MERCK CATALOGS HIS PLAN (PART 1)
From the horse's mouse (8/23a)
TAYLOR SWIFT!
Taylor Swift. Taylor Swift? Taylor Swift; Taylor. Swift. Taylor Swift!
TAYLOR SWIFT.
Taylor Swift...  
TAYLOR SWIFT?
Taylor Swift. Taylor Swift. Taylor Swift.   
TAYLOR. SWIFT.
Taylor!
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