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SPOTIFY U.S. DAILY: TAYLOR TAKEOVER

Taylor Swift's Lover has taken over the top of Spotify's daily U.S. streaming chart. In its first day of activity, every track from Lover entered the top 25, with four eclipsing 2m streams and the rest earning at least 1m streams. The album's title track leads with over 2.6m streams.

The closest comparison to Taylor's first day album performance at Spotify U.S. goes back to Billie Eilish's debut on 3/29. Nearly every track from When We All Fall Asleep, Where Do We Go? notched over 1m streams, with "bad guy" just under 3m.

Swift's album has the advantage in troops: Lover has 18 tracks while Eilish's debut has 13. 

As for marketshare, UMG dominates with 91% (Republic has 21 tracks in the top 25), followed by WMG's 6% and SME with 3%.

 

 Rank   Artist | Track Name   08/23/2019 
 1   Lover 
 Taylor Swift 
 2,639,428 
 2   The Man 
 Taylor Swift 
 2,405,751 
 3   Cruel Summer 
 Taylor Swift 
 2,277,951 
 4   I Forgot That You Existed 
 Taylor Swift 
 2,246,765 
 5   I Think He Knows 
 Taylor Swift 
 1,742,761 
 6   Paper Rings 
 Taylor Swift 
 1,718,973 
 7   Miss Americana & The Heartbreak Prince 
 Taylor Swift 
 1,696,025 
 8   Ransom 
 Lil Tecca 
 1,554,529 
 9   Cornelia Street 
 Taylor Swift 
 1,554,434 
 10   London Boy 
 Taylor Swift 
 1,523,168 
 11   You Need To Calm Down 
 Taylor Swift 
 1,498,838 
 12   The Archer 
 Taylor Swift 
 1,425,991 
 13   Death By A Thousand Cuts 
 Taylor Swift 
 1,414,647 
 14   Soon You'll Get Better (feat. Dixie Chicks) 
 Taylor Swift 
 1,323,914 
 15   False God 
 Taylor Swift 
 1,261,363 
 16   Truth Hurts 
 Lizzo 
 1,216,342 
 17   Afterglow 
 Taylor Swift 
 1,190,128 
 18   Senorita 
 Shawn Mendes 
 1,163,717 
 19   ME! (feat. Brendon Urie of Panic! At The Disco) 
 Taylor Swift 
 1,104,555 
 20   Goodbyes (Feat. Young Thug) 
 Post Malone 
 1,091,164 
 21   Money In The Grave (Drake ft. Rick Ross) 
 Drake 
 1,074,169 
 22   Daylight 
 Taylor Swift 
 1,020,714 
 23   Its Nice To Have A Friend 
 Taylor Swift 
 1,016,790 
 24   No Guidance (feat. Drake) 
 Chris Brown 
 1,003,199 
 25   The London (feat. J. Cole & Travis Scott) 
 Young Thug 
 897,353 
TAYLOR’S LOVER: READING BETWEEN THE LAYERS
It goes deep in places. (8/23a)
THE GRAMMY CHEW:
ALBUM CONTENDERS
These machers have one-track minds. (8/23a)
NEAR TRUTHS:
IT’S TAYLOR’S TIME
Looking at her big week from a different angle. (8/23a)
LOVE FOR LOVER FROM SCOTT AND SCOOTER
An olive branch? (8/23a)
UNDER HIPGNOSIS: MERCK CATALOGS HIS PLAN (PART 1)
From the horse's mouse (8/23a)
TAYLOR SWIFT!
Taylor Swift. Taylor Swift? Taylor Swift; Taylor. Swift. Taylor Swift!
TAYLOR SWIFT.
Taylor Swift...  
TAYLOR SWIFT?
Taylor Swift. Taylor Swift. Taylor Swift.   
TAYLOR. SWIFT.
Taylor!
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