Ron Perry’s Columbia has inked another buzzing project—the “country trap” hybrid “Old Town Road” by Lil Nas X—which is already having a significant impact.
The Atlanta artist’s track, which lays banjo across the trap beat, has surged to #3 at Apple Music and Top10 at Spotify; it moves up to #12 on our most recent streaming chart and is growing significantly, increasing 36% to more than 13m streams this week.
The video has earned 1m+ views and the song has sparked a viral contest in which fans instantly transform into cowboys and cowgirls as the track plays. How big will it get? We’ll be following this “Road.”
VMAs BEAMING BACK
TO THE BIG APPLE Getting back to where they once belonged (4/24a)
THE COUNT: ALL THE DESERT'S A STAGE
Jon Wayne is rolling over in his grave. (4/24a)
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THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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