PANDORA CELEBRATES SPRING
Pandora has unveiled the spring installment of its "Sound On" brand campaign, featuring Jonas Brothers, Maren Morris, John Legend and others, that begins a 12-week run in six markets today.
The campaign boasts large-scale outdoor placements throughout Atlanta, Miami, Nashville, New York City, Oakland and San Francisco. It includes 500 live board screens in NYC subway terminals, 75 bus shelters in San Francisco, and 72 screens taking over the Oculus station in New York City, including one 280 ft. wide screen. Pandora will also be the first-to-market advertiser to wrap the new AC Transit double-decker buses in Oakland.
Pandora will also execute site-takeovers with Thrillist, Vevo and Vox online properties, as well as integrations with Facebook, Hulu, Instagram, Snapchat and Twitter. Pandora's new sonic logo will be heard throughout the campaign.
"Our brand mission is to connect listeners with the music and audio content they love to help them live their lives at full volume," said Brad Minor, VP of Brand Marketing & Communications at Pandora. "This campaign brings that notion to life by showcasing how universal life moments can be deeply enhanced with the right soundtrack."
It is the second iteration of "Sound On," the first having been launched in November and focused on holiday moments.
Other campaign components include commissioned wall murals from street artists; private concerts; and a lounge at festivals such as Stagecoach, Hangout, Firefly, Electric Forest and Bumbershoot.
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