The NBA All Star game is taking place in Charlotte, North Carolina this weekend, so hometown hero J. Cole will be banding together with his Dreamville collective to make it as memorable as possible.
Cole's Dreamville sessions made noise at the top of the year for bringing together a legendary group of artists to collaborate in one massive creative summit. The Dreamville-curated All Star weekend will have the same energy, featuring several different activations to get fans ready for the forthcoming music Revenge of the Dreamers III via Dreamville/Roc Nation/Interscope.
On the list of Charlotte events jumping off 2/15 (and running through 2/17) is a pop-up shop with exclusive Dreamville merch, a Dreamville brunch, and a showcase featuring notable acts and special surprise guests taking place after the All Star game.
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