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MUSGRAVES ON THE AIRWAVES

Kacey Musgraves' "Rainbow," a sweet highlight of the Grammy telecast and the new single from her Album of the Year-snagging Golden Hour (MCA Nashville), is off to a strong start at Country radio. The track is #3 Most Added at the format—which has taken mondo heat of late for not playing females—with 37 adds and 53 total stations thus far. It's also well underway at AC. iHeart and John Sykes are leading the charge at radio.

As the Jason Owen-repped Musgraves, who also took Country Album, Country Song and Country Solo Performance, takes off among consumers (her album #1 at iTunes and Top 10 at Apple Music, where hip-hop and R&B tend to rule, while the single is Top 5 at iTunes), how many more programmers—and formats—will come to the table? 

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