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SONY/ATV GETS
BOO'D UP

Sony/ATV has inked a global pub deal with breakout British artist and songwriter Ella Mai, whose "Boo'd Up" (Ten Summers/Interscope) was one of the year's freshest-sounding hits as well as one of the biggest—and is a Grammy Song of the Year contender. Discovered and developed by DJ Mustard and signed to his label, the London-born 24-year-old broke out with "Boo'd" and followed that with "Trip," an R&B #1. Her self-titled album bowed in the Top 5 in October.

There was a lovely tea party to celebrate her new deal, and everyone there issued a quote!

Pubbery Co-President, U.S. Rick Krim described her as "an astonishing new talent who has rightly emerged as one of 2018’s biggest breakout artists," while searching for some marmalade to go on his toast.

Co-Head of West Coast A&R Jennifer Knoepfle added: "Ella is one of the most exciting new artists to emerge this year," as she inspected her scone.

Sony/ATV Senior Director, A&R Jennifer Drake said: "Ella Mai is not just an R&B singer, she’s the epitome of a superstar that transcends cultures, genres and time. Now, who wants bickies?"

Ella Mai said: “I’m looking forward to working together in the New Year! Who's got my spoon?"

Meko Yohannes of 10 Summers Management said: "We are excited about this partnership with Sony/ATV and look forward to working together to build Ella’s catalog. Pass the butter, please."

DJ Mustard added: “She’s the GOAT. She deserves it! Is this Darjeeling?"

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THE BUNDLE BUNGLE
When will the rules change?
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