BRACY AT THE BAT FOR SB PROJECTS

Scooter Braun’s SB Projects has brought in Tony Bracy as VP of Marketing and Promotions to oversee all radio promotion, streaming and marketing initiatives and rollout for all the company’s clients.

Bracy, the former West Coast Regional Promotion Director at Capitol Records, will be working with SB Projects clients such as Justin Bieber, Ariana Grande, Zac Brown Band and Tori Kelly.

“I’m very happy Tony is joining our team. He works his ass off and isn’t afraid to get his hands dirty,” Braun said. “This company has always been about working from an underdog position and Tony brings that scrap and tenacity that you need to win. Welcome to the team, Tony.”

Braun added that he was pretty sure he could take Bracy in a game of HORSE.

While at Capitol, Bracy helped oversee the radio success of artists such as Katy Perry, Niall Horan and Migos. Previously, Bracy oversaw all Southeast Regional promotion at Capitol and spent over a decade in the promotion department, first at Virgin Records prior to the two labels merging together.

Predicting “2019 will be massive,” Bracy also said, “I look forward to working with their powerhouse roster and breaking many new artists along the way.”