LIVE FROM MUSIC CITY (UPDATE)

It's official: Paradigm and Dale Morris & Associates have struck a strategic partnership as Paradigm continues to expand its presence in Nashville.

As part of the deal, helmed by Greenberg Traurig attorney Jess Rosen, agents Mike Betterton and Nate Ritches become part of Paradigm's Nashville team, bringing with them Kenny Chesney, Old Dominion, Brandon Lay, Ryan Griffin and Walker County.

In addition to the touring business, Paradigm will work with Morris Higham Management to create opportunities for the MHM management clients.

"Dale Morris and Clint Higham's beliefs and values perfectly align with our art and artist philosophy at Paradigm. They are unique, independent pioneers who share our unwavering focus on the artists we represent and the art they create," said Sam Gores, Chairman & CEO of Paradigm. "Our cultures complement one another perfectly. We both have a fierce commitment to our artists, and we will be utilizing the combined strengths and resources from both companies to push this partnership into new territory."

Morris said, "I have always believed you put the artist and the fans first. When you make that the priority, stay connected to the business and keep it your focus, you can do things people say are impossible. We've always gotten in the trenches, bringing the acts to the people, and we've built careers that last for generations."