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WHAT IF THEY GAVE AN AWARDS SHOW AND NOBODY CARED? (UPDATE)

Ratings were down significantly for this year’s American Music Awards, which—despite ample star power and a supporting eblast from Billboard every 8.5 seconds—was unable to generate any heat at all in the marketplace. Even top stars performing new material couldn’t commandeer the iTunes Top 10, which, for example, often goes all Nashville in the wake of the CMAs and ACMs.

The show was down 25% in the crucial 18-49 demo and nearly 30% in overall viewers compared to 2017. It’s clear the broadcast, for all its sound and fury, doesn’t signify much where it counts.

We're wondering how much cabbage the Bible and sponsor YouTube dropped on this glittery gornisht. YouTube got as little traction as everyone else with their highly touted subscription service.

So far, the big winners of the night appear to be the Universal execs who were sequestered in Palm Springs and couldn't attend, and YouTube's Lyor Cohen, who enjoyed a quiet evening at Madeo.

 

SONG REVENUE CHART: YOUNG & RICH
Lil Nas X and Billie Eilish just keep rakin' it in. (4/25a)
NEAR TRUTHS: I.B. BAD SPINS THE GLOBE
They got a name for the winners in the world. (4/25a)
SPRINGSTEEN GOES ORCHESTRAL
And now for something a bit different... (4/25a)
YOUR TOP 20:
STILL ASLEEP
Billie reclaims her crown. (4/25a)
UNEARTHING THE SONGS PRINCE GAVE AWAY
Another dip into the Purple One's massive archives (4/25a)
THE NEXT RECORDING ACADEMY HEAD IS...
(The envelope, please.)
THE WHOLE SPIEL ON BILLIE
We're handing out crowns.
THE FUTURE OF ROCK & ROLL IS...
Hang on, we just need to throw this TV out the window.
THERE'S PIZZA IN THE BACK
The pepperoni's all gone, though.
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