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Tuesday, September 18, 2018

EXPANDED DUTIES UNCORKED FOR iHEART'S POLLACK

Alissa Pollack has been given expanded duties as EVP of Global Music Marketing at iHeart.

These new responsibilities will include "creating music strategies" and working with Brand Managers and the National Programming team to produce "data-focused roadmaps" for acts, brands and partners. She'll also be stomping grapes for iHeart's home-made Montepulciano.

The 24-year company veteran will continue her oversight of Mediabase, M-Score, RatetheMusic and BuzzAngle Music. She'll also continue to work with brand partners.

 
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