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SPOTIFY CMO EXITS

Spotify politely announced in an SEC filing Thursday that Chief Marketing Officer Seth Farbman would be leaving the company at the end of the month after three and a half years with the streaming service.

The Wall Street Journal, which broke the story, reported that Farbman told Spotify he would be leaving to pursue other opportunities. The company intends to decentralize its marketing department and has no plans to hire a replacement, the Journal reported. He will “assist in the transition.”

In the filing, CEO Daniel Ek credited Farbman with playing “a pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future.”

Farbman responded, “I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation.

“By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing—we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”

Farbman joins a growing line of former Spotify execs that includes Troy Carter, George Ergatoudis and Dave Rocco.

 

 

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