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Wednesday, August 22, 2018

PANDORA PREMIUM PLAYS ANOTHER SNAPCHAT CARD

The latest chapter in Pandora's Snapchat integration enables Pandora Premium users to share songs, albums and playlists on Snapchat via music "cards." Any U.S. Snapchat user who receives such a card will have access to the entire Pandora music library.

To use, you simply tap "share" on Pandora's "now playing" screen and select Snapchat. Music can be added to a Story, shared directly with friends or sent to a group. Viewers of the Snap can swipe up to play Pandora music on demand. Those without a Pandora Premium account will have to view a 30-second ad beforehand.

Will this integration help Pandora, which has moved into fourth place in the on-demand streaming race, on-board a ton of Snapchat's users, who skew quite young? We shall see. It's certainly one instance in which those kids won't mind getting carded.

 
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