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Monday, August 20, 2018

NEW RELEASES:
A GRANDE-SIZED DEBUT (UPDATE)

Ariana Grande’s Sweetener is shaping up as the biggest debut of her career. Here’s our projection:

Ariana Grande (Republic) 200-225k total activity, 110-125k album

The diminutive diva is streaming, with the #5 ("breathin") and #6 ("God is a woman") tracks on the Spotify U.S. chart (and several more in the Top 25), the #2 and #3 songs on the Spotify global chart and the #9 and #10 at Apple Music. Sweetener and "breathin" are the #1 album and track, respectively, at iTunes.

Oh, and if you'd like a copy of Sweetener with a little something you can wear, you can grab the God Is a Woman Tie-Dye Mask +Album for $20, the Sweetener Three-Pack Socks + Album bundle for $35 or the Sweetener Fanny Pack + Album for $45 (all with ticket access), among many other goodies. Rumors that Nielsen has already convened a high-level meeting around the "fanny-pack wars" couldn't be confirmed at presstime.

 
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