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EYEING THE STREAMING PLAYING FIELD

Spotify and Apple Music are far and away the dominant forces in streaming music. That said, the two powerhouses, which once held over 90% of the market, are ceding share to other services as total streams this year have increased by nearly 40%. The two services now have a combined 75% of total streams. Wonderers have wondered who the next major player might be.

Perhaps most notably, Amazon’s marketshare appears to be growing. According to label insiders, Amazon’s Prime Music and Music Unlimited can now claim 9% of the streaming market. Prime Music is the service included with an annual Prime membership and includes access to about 2m songs. Music Unlimited provides access to the full catalog with individual plans costing between $3.99 and $9.99.

Meanwhile, Pandora’s Premium and Plus offerings make up a combined 6% of the market, landing the streamery in fourth place. It’s also worth noting that Pandora’s ad-free middle option is now included as part of the new weighted streaming charts.

With 4% each are Google Play and YouTube Music. Rumors earlier this year have suggested that Google will combine these into one service, which could allow it to leapfrog Pandora in total share.

Tidal, the ever-struggling, artist-owned service, claims a 1% share. Exclusives have failed to deliver the subscriber growth necessary to raise its position.

ARETHA FRANKLIN,
1942-2018
The Queen of Soul is with her Lord. (8/17a)
THE WORLD SAYS FAREWELL TO ARETHA
The outpouring has been overwhelming. (8/17a)
STREAMING SONGS:
A LA "MODE"
That is totally sicko. (8/17a)
ARIANA PAYS TRIBUTE TO ARETHA
Two generations of natural women (8/17a)
FLIPPING THE DEMAND FOR HIP-HOP FASHION INTO ALBUM SALES
Merch has become an important tool in boosting sales. (8/17a)
HITS' 32ND ANNIVERSARY ISSUE
Or as it's known in the trade-publishing world, Doorstop 2.0.
THE A&R EXECS
That stands for Artists and Repertoire, in case you were wondering.
PIZZA AND MARKETSHARE
I'm winning this one.
THE BOILER ROOM
It's the new tape room.
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